The "experts" are complaining about advertisements from formula companies. Meanwhile, the US government spends billions on subsidizing formula through welfare programs.
Entrepreneurs are attempting to use new Uber-like technologies to lessen the deadly wait times and general lack of service that comes with Britain's sclerotic state health system.
Lowering quality and destroying health care choices might reduce some "administrative costs," but the real cost to the public of a government healthcare system is much higher than is admitted.
People usually recoil at the idea of trading babies for money, but in the wake of Soviet deprivation, easy-adoption laws helped countless orphans in Romania.
The most sure way to expand the supply of high quality health care is to defend the right of any consumer and any physician to enter into a voluntary exchange.