We have such a bias against commercial art in our culture that Cantor tries to show that some of the great art of the past grew out of commercial activity. Cantor had never played a video game, so he had to work through those. He sees that this is where things are going.
Ignoring the migration of media can lead to a lot of problems and make you pessimistic. It is commercial culture that develops the new media. The richness of video gaming is the richness of possibilities. Culture grows out of chaos. Patronage and markets seem to be the best way to support art and culture. Bureaucratic organizations are the worst.
Lecture 10 of 10 from Paul Cantor's Commerce and Culture.